Jesse James

Jesse humble beginnings start with West Coast Choppers in 1992 out of a corner of a friend's garage. He started with no loan and no partners, and built it from the ground up, in the painstaking way Jesse builds his bikes. Now he has over 50 employees, an 18,000-square-foot facility in Long Beach, CA and sells his bikes for $60,000 to $150,000 each to a clientele that includes celebrities such as Shaquille O'Neal, Keanu Reeves, Kid Rock and model Tyson Beckford.

But behind his bad boy image and tattoos — he's one sharp business Maverick. Jesse has become a cable TV and pop-culture phenomenon who now brings in more than $200 million a year.